About Field & Foundry
Field & Foundry was built on a simple belief:
Good organizations deserve great marketing.
Every community is filled with businesses, nonprofits, startups, and leaders doing meaningful work. Too often, they're overlooked—not because they aren't exceptional, but because they don't have the time, resources, or strategy to communicate what makes them different.
That's where we come in.
We believe marketing isn't about being louder than everyone else. It's about being clear enough that the right people understand your value, trust what you do, and choose to work with you.
Because when good organizations grow, everyone benefits.
I've always been drawn to organizations with a mission.
Early in my career, that meant helping communicate the work of the U.S. Institute of Peace, where I saw firsthand how thoughtful communication can build understanding and support meaningful change. From there, I spent more than a decade leading marketing strategy for enterprise technology companies, developing go-to-market plans, launching products, building partnerships, and creating campaigns that generated measurable business growth.
Along the way, one thing became clear:
The strategic thinking available to large organizations shouldn't be reserved for companies with million-dollar marketing budgets.
Small businesses, startups, and community leaders deserve the same thoughtful approach.
That's why I started Field & Foundry.
Today, I bring enterprise-level marketing strategy to organizations that are building something meaningful—helping them clarify their message, strengthen their brand, and create marketing that supports long-term growth.
Outside of work, you'll usually find me coaching high school volleyball, exploring Oregon with my family, or investing time in the communities I'm proud to call home. Those experiences continue to shape how I think about leadership, teamwork, and the role strong organizations play in making communities better.
Meet Celena
How We Work
Everything starts with strategy.
Before we recommend a website, launch a campaign, or create content, we take the time to understand your goals, your audience, and what success looks like for your organization.
From there, every decision has a purpose.
Because marketing shouldn't be about chasing trends or checking boxes.
It should help your organization grow.
Why Field & Foundry?
Field & Foundry is a reflection of how we approach every project.
The field represents discovery. It's where we ask questions, listen carefully, and gain a deep understanding of your organization, your customers, and what makes your work worth choosing.
The foundry represents creation. It's where strategy is shaped into something tangible—a clear message, a trusted brand, a website, or a marketing plan designed to help your organization grow.
Too often, marketing starts with tactics. I believe it should start with understanding.
That's why every engagement begins in the field before we build in the foundry.
